Google Panda 2.3 Update Signals a New Trend

The advent of the web war to attain the highest possible search engine ranking and a better online visibility has forced the webmasters to focus on the quality of their content and use proper keywords and key phrases. However, even after maintaining the original content they are still suffering from the menace of plagiarism. This is happening mainly due to all those who are indulging in “copy and paste” activities under their “black hat” SEO programs.

Now, it appears that Google has been busy making changes in its algorithm to penalize the scraper websites and to greatly benefit the original and quality websites. The main aim of Panda was to successfully track and delete all duplicate and spam content from various content farm sites. Since their first update (ver 1.0), thousands of companies who claimed to host only the original content have been affected very badly. The latest Panda update (ver 2.30) is the fifth in the series and is addressing the issue that was being faced by thousands of sites.

After the announcement by the Google in July about the arrival of their latest panda update 2.3, many scraper websites that were gaining high ranks due to their poor and plagiarized content have become quite apprehensive. Each of the Panda’s updates since version1.0 has been successfully filtering low quality scraper websites that were ruling the list of high ranking websites. Panda is now giving more attention and importance to the ranking rather than making any algorithm change.

Some of the factors that have been incorporated in all panda updates are:

1. Any irrelevant, low quality and plagiarized content can result in a significant drop in the ranking of a website even when the pages themselves are of high quality.

2. Webmasters should check their site on the regular basis and remove all low quality content.

3. In order to rank high on the search engine result pages, a good user experience such as site accessibility and usability is a must.

4. A good and simple user interface should be preferred by the people for organizing their site content.

5. Once high quality content on a site is assured, one should focus on awareness and advertising.

6. Proper diversification to various other publicity platforms such as videos, blogs, forums and so on.

The Google panda updates have been specifically designed for reducing the ranking of all the low quality websites, therefore webmasters should ensure the quality of their sites to attain the highest rankings on the search engines. All those sites that have poor content even on few pages will not be spared, so the solution is simple, remove all low quality content and your site will again start ranking high on the search engines!